Brilliant picture and superb sound. Had high expectations but this TV has exceeded them
£1,039.00 with 5 percent savings
Was: £1,099.00 
The was price is the median selling price paid by customers for a product on Amazon.co.uk (excluding promotional prices). For Amazon Fresh offers, the price is calculated as the median price offered locally for at least seven days of the last 90 days (excluding promotional prices).
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This item: Sony BRAVIA XR, XR-55X90L, 55 Inch, Full Array LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Perfect for PlayStation5, Aluminium Seamless Edge Design, 5 Year Warranty
£1,039.00
Get it as soon as Monday, Mar 17
Only 2 left in stock (more on the way).
+
£6.79
Get it as soon as Monday, Mar 17
In stock
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£497.33
Get it 19 – 21 Mar
Only 4 left in stock.
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From the manufacturer
Incredible picture quality
Enhanced brilliance with Full Array LED
Become immersed in the action with Full Array LED, creating incredible contrast and realistic depth. XR Processor and XR Motion Clarity produce a life-like feel to your movies and TV shows, and bring scenes to life with a local dimming structure, powered by a Cognitive Processor.
Quality audio for a full sensory experience
Let what you hear match what you see
Our Acoustic Multi Audio technology recreates sound from its original sound source. You'll hear a car race across the horizon, the strings of a guitar vibrate, or a cheering crowd from the sides. With such an immersive, accurate audio experience, you'll feel part of every movie or live event.
Acoustic Center Sync
Using Acoustic Center Sync, now you can combine your soundbar and compatible BRAVIA into one centre speaker. Use this fusion of technologies to create a visual experience that precisely reflects your audio, further immersing you in your home entertainment.
Exceptional entertainment experience
Bring cinematic experiences home with BRAVIA CORE
With BRAVIA CORE, redeem 10 movies and stream for 24 months and browse the biggest titles in cinema as and when you want to view them. With Pure Stream and IMAX Enhanced, our exclusive movie content service leaves you with incredible visuals and immersive sound.
Invincible gaming experience
Capture the soundscapes and graphics of your favourite games with the BRAVIA XR TV. Ready to experience even more? Pair with your PlayStation 5 console for complete immersion.
Minimalist and immersive design
Stylish and versatile 3-way stand
Focus on the picture, not its surroundings. A 3-way stand* that is designed to enhance your viewing environment by selecting the perfect setting. Choose the narrow setting for smaller shelves, or the soundbar setting for the ideal positioning of your sound system.
*98" model features a fixed stand.
Seamless design, keeping you focused on the action
Bring an elevated look to your entertainment experience with our slim and sophisticated aluminium Seamless Edge design. With almost no bezel, the X90L is designed to keep your eyes focused on what really matters: the action on your screen.
See how the X90L compares to other Sony TVs
 X90L |  X95L |  A80L |  A95L | |
|---|---|---|---|---|
|
Customer Reviews
|
7
|
608
|
164
|
164
|
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Price
| £1,039.00 | — | £1,078.96 | £1,078.96 |
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Screen Sizes
| 55'', 65'', 75'', 85'', 98'' | 65'', 75'', 85'' | 55'', 65", 77", 83'' | 55'', 65", 77" |
|
Display Device
| Full Array LED | Mini LED | OLED | OLED |
|
Processor
| XR Processor | XR Processor | X1 HDR Processor | XR Processor |
|
Picture Quality
| 4K HDR | 4K HDR | 4K HDR | 4K HDR |
|
Colour
| XR Triluminos Pro | XR Triluminos Pro | XR Triluminos Pro | XR Triluminos Max |
|
Motion
| XR Motion Clarity (Nat. 100Hz) | XR Motion Clarity (Nat. 100Hz) | XR OLED Motion (Nat. 100Hz) | XR OLED Motion (Nat. 100Hz) |
|
Sound
| Acoustic Multi-Audio | Acoustic Multi-Audio+ | Acoustic Surface Audio+ | Acoustic Surface Audio+ |
|
Stand
| 3-way stand, fixed for 98'' | 3-way stand | 3-way stand | 2-way stand for 55 and 65 |
|
Remote
| Standard Remote | Aluminium Backlit Remote | Standard Remote | Aluminium Backlit Remote |
|
Voice Command
| Hands-Free Search | Hands-Free Search | Hands-Free Search | Hands-Free Search |
|
Bravia Cam Compatible
| Yes | Yes | Yes | Yes |
|
Eco Pack
| Yes | Yes | Yes | Yes |
Compare with similar items
This item  Sony BRAVIA XR, XR-55X90L, 55 Inch, Full Array LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Perfect for PlayStation5, Aluminium Seamless Edge Design, 5 Year Warranty | Recommendations  |  |  |  |  | |
| Price | -5% £1,039.00 Was: £1,099.00 | -3% £679.00 Was: £699.00 | -22% £2,799.00 RRP: £3,599.00 | £999.00 | -9% £2,449.00 RRP: £2,699.00 | -31% £1,039.00 RRP: £1,499.00 |
| Delivery | Get it as soon as Monday, Mar 17 | Get it as soon as Sunday, Mar 16 | Get it as soon as Monday, Mar 17 | Get it as soon as Thursday, Mar 20 | Get it as soon as Sunday, Mar 16 | Get it as soon as Monday, Mar 17 |
| Customer Ratings | ||||||
| Sold by | Amazon | Amazon | Amazon | Crampton And Moore | Scan Direct UK | Amazon |
| display type | LED | VA | HDR | OLED | OLED | LED |
| display size | 55 inches | 55 inches | 65 inches | — | 55 inches | 55 inches |
| model year | 2023 | 2024 | 2023 | 2023 | 2022 | 2022 |
| resolution | 4K | 4K | 4K | 4K | 4K | 4K |
| operating system | Google TV | VIDAA U | Google TV | Tizen | Android 10 | Andoird 10, Google TV |
| hardware interface | usb | bluetooth, hdmi, usb, ethernet | usb | bluetooth, hdmi, usb, dvi | hdmi | hdmi |
| connectivity tech | HDMI | Wi-Fi, USB, Bluetooth | HDMI | Bluetooth, HDMI, USB, Wi-Fi | Bluetooth, Ethernet, HDMI, USB, Wi-Fi | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| control method | voice | remote | voice | remote, voice, application | voice | voice |
| model name | xr | U7 | BRAVIA XR | S90C | A95K | X90KPU |
| mounting type | Table Mount | Table Mount | Table Mount | Wall Mount | Table Mount | Table Mount |
| wireless tech | Wi-Fi | Wi-Fi, Bluetooth | Bluetooth | Bluetooth, Wi-Fi | Bluetooth, Wi-Fi | Bluetooth, Wi-Fi |
Fantastic TV
Brilliant picture and superb sound. Had high expectations but this TV has exceeded them
Top reviews from United Kingdom
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- Reviewed in the United Kingdom on 10 January 2025
Brilliant picture and superb sound. Had high expectations but this TV has exceeded them
Images in this review
- Reviewed in the United Kingdom on 24 September 2023
